Best Practices

Optimize for Conversions

• Keep required fields minimal — only ask for what you need
• Show prices to set clear expectations upfront
• Use payment collection to reduce no-shows
• Set realistic cancellation policies
• Use data-service-id on service-specific pages to skip the selection step and reduce friction
• Test the full booking flow yourself regularly

Brand Consistency

• Match primary color to your brand exactly
• Ensure button text has good contrast against the primary color
• Keep border radius consistent with your site's style
• Customize the CTA text to match your brand voice
• Use the live preview to verify appearance before saving
• Update styling if you rebrand

Analytics & Tracking

• Set up conversion tracking before running any paid ads
• Test events in the browser console before spending ad budget
• Use bookerkit_booking_completed as your primary conversion event
• Track bookerkit_booking_started as a micro-conversion for funnel analysis
• Enable webhooks to capture full attribution data (UTMs, click IDs) in your CRM
• Review analytics regularly to optimize campaigns

Customer Experience

• Provide clear support contact information
• Link to your privacy policy and terms of service
• Set an appropriate maximum booking window
• Enable SMS verification for quality leads
• Enable provider selection if customers prefer choosing their therapist/stylist
• Test on mobile devices frequently

Recommended Configuration